Fast-paced, multitasking and hands on leader who excels at collaborative team performance and engagement. Recently launched multiple brands in the oncology & rare disease space, including ROCTAVIAN, REBLOZYL, & ERLEADA – driving REBLOZYL to its first $1B revenue year in ’23. Experienced in oncology, hematology, cardiology, dermatology, ophthalmics, rheumatology, neurology, rare diseases, & vaccines. Award winning digital marketing leader with 20+ years of demonstrated accomplishments in marketing campaigns for brands and franchises ranging in sales from $400M to $1.4B annually. Successfully planned and launched omnichannel HCP/DTC branded/nonbranded campaigns using TV, celebrity spokespeople, earned and paid media, social, CRM, texts, all in concert driving sales and awareness for top Pharma brands and agencies.
SKILLS & SERVICES
- Branded and unbranded engagement strategies
- Digital marketing strategy and tactical execution
- Determining ROI/KPI targets, measuring and reporting campaign performance against goals
- Digital channel expertise in SEO, SEM, Paid Social, Programmatic & Display
- Banners, Email, Text SMS/MMS, CRM/Next Best Action, AR/VR
- Content Management Systems (CMS), Customer Relationship Management (CRM)
- Creative agency and vendor management
- Cross-functional global team leadership
- Communication & training planning, execution
- Trends and insights analysis from Google Analytics, Google Design Studio, Datorama, etc.
- Platform and system evaluations, such as DAMs
- Campaign performance optimization
- Customer and user-experience analysis
- Digital Strategy, Social Media Marketing, Online Marketing, Google Ads,
Instagram, Facebook, Youtube, Twitter, Twitch, TikTok
EXPERIENCE
Publicis Health – New York, NY
2024 — 2025
Director, Data Strategy & Analytics
DDB Health – New York, NY
2022 — 2024
Director of Engagement Strategy
2022
Digital Strategist
IQVIA – Bridgewater, NJ
2018 — 2022
Omnichannel Marketing & Operations Consultant
Real Chemistry – Florham Park, NJ
2017 — 2018
Senior Integrated Producer
2016 — 2017
Integrated Producer
Better Homes & Gardens Real Estate – Madison, NJ
2014 — 2015
Communications & Training Consultant
Merck – Whitehouse Station, NJ
2013 — 2013
Web Product Offering Lead
2009 — 2012
eLearning & Exhibits Offering Lead
LeanForward – Bordentown, NJ
2007 — 2009
Client Services Manager
NJ State General Assembly – Trenton, NJ
2006 — 2007
Public Information Officer
P. Wolfe Consultants – New York, NY
2005 — 2006
Marketing Manager
EDUCATION
Rutgers University, New Brunswick, NJ
Bachelor of Arts, Linguistics
Leadership & Activities:
- Film and Theatre Alliance (F&TA), Co-Founder/Secretary
- Knight Time Productions (KTP), President & Treasurer
- Targum Publishing Company “The Daily Targum”, Art Director
VOLUNTEERING
Institute for Cultural Diplomacy – New York, NY / Berlin, Germany
1999-2006
Board Advisor & Chief Information Officer