web analytics

Resume

Award winning digital marketing leader with 15+ years of demonstrated accomplishments in strategizing and operationalizing marketing campaigns and generating conversions for brands and franchises ranging in sales from $400M to $1.2B annually. Successfully planned and deployed omnichannel direct to consumer marketing campaigns using TV, celebrity spokespeople, earned and paid media, social, email or digital media that drove sales and awareness. Fast-paced, multitasking and “roll-up-your-sleeves” leader who excels at optimizing collaborative team performance and engagement. Uniquely positioned to leverage exceptional digital marketing and strategy knowledge, skills and experience for new or growth brands.

SKILLS & SERVICES

  • Branded and unbranded engagement strategies
  • Digital marketing strategy and tactical execution
  • Determining ROI/KPI targets, measuring and reporting campaign performance against goals
  • Digital channel expertise in SEO, SEM, Paid Social, Programmatic & Display
  • Banners, Email, Text SMS/MMS, CRM/Next Best Action, AR/VR
  • Content Management Systems (CMS), Customer Relationship Management (CRM)
  • Creative agency and vendor management
  • Cross-functional global team leadership
  • Communication & training planning, execution
  • Trends and insights analysis from Google Analytics, Google Design Studio, Datorama, etc.
  • Platform and system evaluations, such as DAMs
  • Campaign performance optimization
  • Customer and user-experience analysis
  • Digital Strategy, Social Media Marketing, Online Marketing, Google Ads,
    Instagram, Facebook, Youtube, Twitter, Twitch, TikTok

EXPERIENCE

DDB Health – Princeton, NJ

2022 — Present
Director of Engagement Strategy

2022
Digital Strategist

IQVIABridgewater, NJ

2018 — 2022
Omnichannel Marketing & Operations Consultant

Real ChemistryFlorham Park, NJ

2017 — 2018
Senior Integrated Producer

2016 — 2017
Integrated Producer

Better Homes & Gardens Real EstateMadison, NJ

2014 — 2015
Communications & Training Consultant

MerckWhitehouse Station, NJ

2013 — 2013
Web Product Offering Lead

2009 — 2012
eLearning & Exhibits Offering Lead

LeanForwardBordentown, NJ

2007 — 2009
Client Services Manager

NJ State General AssemblyTrenton, NJ

2006 — 2007
Public Information Officer

P. Wolfe ConsultantsNew York, NY

2005 — 2006
Marketing Manager

EDUCATION

Rutgers University, New Brunswick, NJ
Bachelor of Arts, Linguistics

Leadership & Activities:

  • Film and Theatre Alliance (F&TA), Co-Founder/Secretary
  • Knight Time Productions (KTP), President & Treasurer
  • Targum Publishing Company “The Daily Targum”, Art Director

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